Last week I went to the PC Show here in Singapore and got myself an Acer Aspire One netbook. Honestly amongst all the brands of netbooks I was just looking for the cheapest I could find. Why? Because the specs are almost identical, and so long as it doesn’t look too ugly I’ll take it.
But as I’m using it for a week I’m beginning to fall deeply in love with it. Three factors contributed to my affection – lightness, portability, and connectivity. I could take this baby anywhere without breaking my back. The battery life is decent and the processor is snappy. Plus, with my USB HSDPA modem, and just recently with iPhone tethering, i’m able to surf the web from just about anywhere!
I now have 2 Macs, 2 PCs- an old MacBook Pro and an iMac, my Dell laptop for work, and now little baby Tesla. Lol. I named her. Don’t ask me why I need so many machines, they each serve a purpose.
Now I truly believe that a non-mac machine can make me happy – when that thing is a netbook.
Let’s face it – although engaging yourself in Social Media can be fun and entertaining, it’s bloody hard work, tedious, and time consuming. If you are serious about promoting your brand using Social Media, why not hire a Social Media Intern?
In fact, many companies, especially startups, have jumped on the bandwagon to hire Social Media Interns to do the grunt work for them. Check out SocialMediaJobs.com, an online job searching site tailored specifically for people who seek employment in the Social Media space. A browse through the site would start to give you a rough idea on what this Social Media Intern (let’s just call her SMI) will do.
Your first step to free yourself from the chains of social media overkill is to first identify what exactly you want to use social media for i.e. your goals. Are you looking to create awareness of your brand? Do you want to launch a new product and create buzz around it? After identifying your goals you can start creating a strategy around it.
Your strategy should take into consideration which social networks to use based on your target demographic, and preferrably your SMI is familiar with all of them. You should also mark out in minute detail the frequency of tweeting, blogging, or broadcasting. Plan ahead and prepare for contingencies. Hold a status meeting each morning (no more than half an hour) with your SMI to review the previous day’s action plan, as well as the current day’s tasks.
Piece of advice – get a Social Media Intern that is in touch with social media, networks, all things Internet, and already using all of them. You will save valuable time on training.
Good luck in finding your own Social Media Intern.
