The Sims 3 and the WWW of Social Media Marketing

EA is stopping at nothing to get you aware about their brand new release – The Sims 3. They are on Twitter, YouTube and Facebook. Even here in Singapore you see EA Singapore put up a Facebook Page to annouce the launch party which took place at Iluma @ Bugis on June 2.

Today, it became a trending topic on Twitter. Based on the number of followers and fans, I would say that their buzz marketing was a success. The 

So, now that the game is launched, already we are seeing some pissed-off fans who can’t seem to run it on their computers. My task for you, my dear reader, is to monitor the conversations from this point forth, and see if EA is as vigilant with their pre-launch social media maketing as they are with their post-launch social media customer service.

Now I’m off to buy the game.