Last week I went to the PC Show here in Singapore and got myself an Acer Aspire One netbook. Honestly amongst all the brands of netbooks I was just looking for the cheapest I could find. Why? Because the specs are almost identical, and so long as it doesn’t look too ugly I’ll take it.
But as I’m using it for a week I’m beginning to fall deeply in love with it. Three factors contributed to my affection – lightness, portability, and connectivity. I could take this baby anywhere without breaking my back. The battery life is decent and the processor is snappy. Plus, with my USB HSDPA modem, and just recently with iPhone tethering, i’m able to surf the web from just about anywhere!
I now have 2 Macs, 2 PCs- an old MacBook Pro and an iMac, my Dell laptop for work, and now little baby Tesla. Lol. I named her. Don’t ask me why I need so many machines, they each serve a purpose.
Now I truly believe that a non-mac machine can make me happy – when that thing is a netbook.
Let’s face it – although engaging yourself in Social Media can be fun and entertaining, it’s bloody hard work, tedious, and time consuming. If you are serious about promoting your brand using Social Media, why not hire a Social Media Intern?
In fact, many companies, especially startups, have jumped on the bandwagon to hire Social Media Interns to do the grunt work for them. Check out SocialMediaJobs.com, an online job searching site tailored specifically for people who seek employment in the Social Media space. A browse through the site would start to give you a rough idea on what this Social Media Intern (let’s just call her SMI) will do.
Your first step to free yourself from the chains of social media overkill is to first identify what exactly you want to use social media for i.e. your goals. Are you looking to create awareness of your brand? Do you want to launch a new product and create buzz around it? After identifying your goals you can start creating a strategy around it.
Your strategy should take into consideration which social networks to use based on your target demographic, and preferrably your SMI is familiar with all of them. You should also mark out in minute detail the frequency of tweeting, blogging, or broadcasting. Plan ahead and prepare for contingencies. Hold a status meeting each morning (no more than half an hour) with your SMI to review the previous day’s action plan, as well as the current day’s tasks.
Piece of advice – get a Social Media Intern that is in touch with social media, networks, all things Internet, and already using all of them. You will save valuable time on training.
Good luck in finding your own Social Media Intern.
One of the important components of being a web socialite is the ability to throw out URLs like business cards. You might have seen how many people waited patiently to get their vanity URL on Facebook. There is a simple way (if you know how to edit your .htaccess file) to create a redirect to your page.
So, you can simply forward something like http://www.yourcompanyname.com/facebook to your Facebook page.
EA is stopping at nothing to get you aware about their brand new release – The Sims 3. They are on Twitter, YouTube and Facebook. Even here in Singapore you see EA Singapore put up a Facebook Page to annouce the launch party which took place at Iluma @ Bugis on June 2.
Today, it became a trending topic on Twitter. Based on the number of followers and fans, I would say that their buzz marketing was a success. The
So, now that the game is launched, already we are seeing some pissed-off fans who can’t seem to run it on their computers. My task for you, my dear reader, is to monitor the conversations from this point forth, and see if EA is as vigilant with their pre-launch social media maketing as they are with their post-launch social media customer service.
