The power of social media - Is it working for you?

gothere.sg Harnesses the Power of Social Media

Posted: April 19th, 2009 | Author: Bernie Chew | Filed under: Singapore, Social Media Marketing | Comments

If you have a website and you want to tell everyone about it, what do you do? Well, gothere.sg, Singapore’s answer to Google Maps, has deivsed a pretty clever way of using the power of social media to do just that. The plan is simple – you can do any or all three of the following: tweet, IM via GTalk, or IM via MSN.

Just the first day of launch and the Twitterverse was swarmed with twitterers professing their “love” for gothere.sg, and I’m sure that if you hadn’t heard of them before, you sure as hell would know them now :) that is, if you are on Twitter.

With all other things being equal, any new visits to gothere.sg should probably be attributed to this marketing effort. The question is, has the percentage increase been worth the cost of that prize, the 16gb iPhone? I’m curious to find out how effective it has been. Anyone from gothere.sg care to share? You can DM me on Twitter (geekparrot).


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