Greetings!

Hi, and welcome to Fresh Baked Web. My name is Bernie Chew, and I’ll be your host for the total time you spend on this site. This will be the site for both our portfolio and our blog.

But first, a little background on myself. I started my online media career way back in 1996, when I picked up my very first HTML programming book from a quaint little Japanese bookstore called Kinokuniya. I was hooked. So I started creating awebsites – very simple ones at the time – with static HTML and hosted on Yahoo!’s Geocities (remember that?). As I learned more about both the design and development aspects of the web, what fascinated me was how fast-paced this industry was. In the span of 10 years, the way we code for the web has evolved from static HTML, to dynamic pages with a back-end database, from creating pages using table tags, to separating your content from presentation, and the drive towards a semantic web. At the same time, the way people use online media has also changed tremendously – we now don’t just use the web to get content, we collaborate on this very space as well – the era of social networking.

I’ve spent the last 10 years in constant learning, being employed in web-related companies who focused on different areas of the process, including intranets, corporate websites, community, as well as e-commerce sites. They each have their own set of challenges and

What intrigued me the most was the development of websites that encourage social interaction and affect change. I love building the community portion of a website, and watching a site grow from 1 user to hundreds or even thousands is extremely rewarding.

But how does an individual or company who is not in touch with the rapid changes in web technology leverage these technologies for their own objectives? This is where Fresh Baked Web can help you.

We are a social media strategy company located in Sunny Singapore. Our objective is to provide you with the resources you need to solve your business issues and problems. We will do this through our blog, our web projects, and direct consultation. We hope that you will learn as much as possible from us and have as much fun doing so as we will have presenting them to you.